Privacy Policy
This Privacy Policy explains how Top10Choose collects, uses, stores, and shares your personal information, and what rights you have regarding that information.
1. Introduction
Top10Choose takes your privacy very seriously. This Privacy Policy explains how we collect, store, use, share, and otherwise process your personal information in connection with your use of top10choose.com and related services. Please read this carefully, as it contains important information about your rights and our obligations.
This Policy applies to all visitors and users of top10choose.com, including users located in the European Economic Area (EEA), United Kingdom, Switzerland, the United States, and anywhere else in the world.
Top10Choose is operated by AdxFuel LLC, 30 N Gould St Ste R, Sheridan, Wyoming, 82801-6317, USA. If you have questions about this Policy, contact us at [email protected].
2. Key definitions
3. Information we collect
3.1 Information you provide directly
We collect information you voluntarily provide when you contact us, such as your name and email address. We do not operate user accounts, comment systems, or registration forms. The only way we receive directly submitted information is via email to [email protected].
3.2 Information collected automatically
When you visit top10choose.com, certain technical information is collected automatically by our hosting infrastructure, analytics tools, and advertising partners:
3.3 Tracking technologies
We and our advertising partners use the following tracking technologies on top10choose.com:
3.4 Do Not Track
Your browser may allow you to transmit a Do Not Track (DNT) signal to websites. There is currently no industry-wide standard for responding to DNT signals. Top10Choose does not alter its data collection or processing in response to DNT signals at this time. For more information, visit allaboutdnt.com.
3.5 Information we do not collect
We do not collect payment card numbers, bank account details, government identification numbers, passport information, medical or health records, or precise GPS location data.
4. How and why we use your information
We use the information we collect for the following purposes:
Provide, maintain, and improve top10choose.com and its content.
Understand how visitors use the site, which content is most useful, and how to improve performance.
Serve relevant display, search, and video advertisements via Google AdSense and related services.
Monitor for and prevent fraudulent activity, abuse, and unauthorised access. (IAB TCF Special Purpose 1)
Respond to enquiries, correction requests, and feedback submitted by email.
Comply with applicable laws including GDPR, UK GDPR, and CCPA, and enforce our Terms of Service.
5. Cookies and tracking technologies
We use four categories of cookies. Full details of each cookie, its provider, and its retention period are available on our Cookie Policy page.
Top10Choose participates in the IAB Europe Transparency and Consent Framework and complies with its Specifications and Policies (version 2025-01-16.5.0.a). We use a Consent Management Platform (CMP) to manage and transmit consent signals in accordance with the Framework. Default state: all non-essential Purposes are OFF. Users may resurface the CMP at any time via the Privacy Settings link in our site footer.
Cookie opt-out options
6. Google AdSense and display advertising
Top10Choose uses Google AdSense to display third-party advertisements. Google AdSense is operated by:
Google AdSense uses the DoubleClick DART cookie and related ad technology cookies to serve advertisements based on your prior visits to this and other websites in Google’s network, your approximate location (country or region level, not precise GPS), your device type, browser, and language settings, and contextual signals from the page you are viewing.
For EEA, UK, and Switzerland users: Google will only serve personalised ads after you have given explicit consent via our CMP. If you decline personalised ads, Google may still serve non-personalised ads using contextual signals and cookies for frequency capping and fraud prevention, for which separate consent is required under the ePrivacy Directive.
7. Search Arbitrage advertising
This website may display Search Arbitrage advertisement units powered by Google. These units show contextually relevant search-term suggestions that, when clicked, display paid search results from Google’s Search Partner Network.
Clicking a suggested term may load paid advertiser results. Revenue is earned per qualifying click through Google’s Search Arbitrage program. No additional personal data beyond standard AdSense cookies is collected specifically by these units.
This site operates Search Arbitrage in accordance with Google AdSense Program Policies, Google Search Arbitrage Terms of Service, and Google’s Restricted Access Features (RAF) policy effective August 25, 2025. This site may access Search Arbitrage inventory through authorised feed providers. The operator of this site remains responsible for policy compliance regardless of the feed source used.
Legal basis for EEA/UK/Switzerland users: Consent (Art. 6(1)(a) GDPR). Legal basis for non-EEA users: Legitimate interest.
8. Video advertising
This website may display video advertisements including outstream video ads within article content (autoplay muted), interstitial video ads between page sections, and in-stream video ads within video player content where applicable.
Video ads may be served by Google (Interactive Media Ads / IMA SDK) and other IAB-certified video ad technology vendors listed in the IAB Europe Global Vendor List (GVL). These providers may use cookies, pixels, and device identifiers to measure video ad viewability and completion rates, serve relevant video ads based on interests or contextual signals, limit the frequency of video ads shown to you, and report aggregate performance data to advertisers.
For EEA, UK, and Switzerland users: video advertising cookies are only activated after you provide explicit consent via our CMP, in accordance with IAB TCF v2.3 Purposes 2, 7 and Special Purpose 2.
9. Native advertising and content recommendations
This website may display native advertising widgets and content recommendation units powered by third-party networks. These units blend with editorial content and are labelled “Sponsored” or “Recommended”. Native ad providers may use cookies to serve relevant sponsored content based on your browsing behaviour.
Native advertising providers may include Taboola, Outbrain, Revcontent, or similar platforms. Each operates under its own privacy policy. Where applicable, consent to native advertising cookies is collected via our CMP.
11. Third-party links and content
top10choose.com contains links to third-party websites, retailers, and external content. These links do not constitute an endorsement of those sites or their content. We have no control over and assume no responsibility for the content, privacy practices, or availability of any third-party site.
We strongly encourage you to review the privacy policy of any external website before providing personal information to it. Your use of third-party sites is entirely at your own risk and is not governed by this Privacy Policy.
12. Third-party services and data processors
The following third-party services process personal data on our behalf or independently as data controllers in connection with your use of top10choose.com:
Data transferred to the United States is governed by Standard Contractual Clauses (SCCs) under GDPR Article 46 and/or the EU-US Data Privacy Framework where applicable.
13. Data security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, misuse, or disclosure. These measures include encrypted data transmission (HTTPS), access controls, and secure hosting infrastructure.
No method of data transmission over the internet or electronic storage is completely secure. While we use commercially reasonable means to protect your information, we cannot guarantee its absolute security. You transmit personal data to us at your own risk.
14. Your rights under GDPR (EEA, UK, and Switzerland)
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights under GDPR and UK GDPR:
Right of access
Request a copy of the personal data we hold about you.
Right to rectification
Request correction of inaccurate or incomplete personal data.
Right to erasure
Request deletion of your data where there is no legitimate reason to continue processing.
Right to restriction
Request that we pause processing of your data under certain circumstances.
Right to portability
Receive your data in a structured, commonly used, machine-readable format.
Right to object
Object to processing based on legitimate interests, including profiling for advertising.
Withdraw consent
Withdraw consent for cookie-based processing at any time via Privacy Settings in our footer. Withdrawal does not affect prior lawful processing.
Lodge a complaint
File a complaint with your national data protection authority. EU DPAs: edpb.europa.eu | UK ICO: ico.org.uk
Legal basis for processing
Independent data controller for EU/UK users (Google): Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
To exercise any of the rights above, contact us at [email protected]. We will respond within 30 days. Complex requests may be extended by a further 60 days with notice.
15. US state privacy rights
California residents (CCPA / CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
To submit a CCPA/CPRA request, email [email protected] with the subject line “California Privacy Request”.
Other US state residents
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other US states with applicable privacy laws may have similar rights to access, correct, delete, and opt out of the sale or sharing of personal data. To exercise these rights, contact us at [email protected].
16. Children’s privacy
top10choose.com is not directed at children. We do not knowingly collect personal information from children under 13 in the United States (COPPA) or under 16 in the EEA (GDPR Article 8).
For EEA, UK, and Switzerland users: personalised advertising is not served to users identified as under 18, in accordance with Google’s child privacy policies, the EU Age Appropriate Design Code (AADC), and related child privacy regulations.
If you believe a child under the applicable minimum age has provided personal information to us, please contact us immediately at [email protected] and we will take prompt steps to delete that information.
17. Data retention
You may request deletion of your data at any time by contacting [email protected].
18. International data transfers
Your data may be processed in countries outside your country of residence, including the United States, where Google LLC operates its core advertising services (Analytics, AdSense, Search Arbitrage, IMA SDK) and where our hosting and content delivery infrastructure may be located.
For EEA, UK, and Switzerland users: all transfers of personal data to the United States or other third countries are governed by Standard Contractual Clauses (SCCs) approved under GDPR Article 46 and/or the EU-US Data Privacy Framework, providing an equivalent level of protection to that required within the EEA.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or the services we use. Any changes will be posted on this page with a revised last updated date at the top.
We encourage you to review this page periodically. For material changes that affect how we process your personal information, we will resurface our consent banner so you can review and reconfirm your preferences. Continued use of top10choose.com after any update constitutes your acceptance of the revised Policy.
20. How to contact us
For any questions about this Privacy Policy, to exercise your data rights, or to submit a privacy-related complaint or request, contact us at: